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Technical Program - Marketing (Certificate) - Lake Land College, Mattoon, IL
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Technical Program

Marketing (Certificate) (CRT.MKTG)

Certificate

The certificate in Marketing program prepares students for entry level positions in account management, sales, retailing, and marketing. Current employees can use this program to prepare for upward mobility and/or update marketing skills. All courses satisfactorily completed in this certificate program will apply to the associate in applied science degree with a major in Marketing.


Program requirements may change over time. Specific degree/graduation requirements are determined by the student's degree audit.


For more information contact:
John Carpenter
217-234-5347
jcarpent@lakeland.cc.il.us

* There are prerequisites or course requisites for this course
** Electives must be approved by Program Coordinator or Division Chair
one cross Course only offered fall semester
Footnote 2 Course only offered spring and summer semester
Footnote 3 Course only offered spring semester
Footnote 4 Courses offered in odd numbered years only
Footnote 5 Courses offered in even numbered years only
Footnote 6 SOS 050 Human Relations and PSY 271 Introduction to Psychology cannot be used as a social science elective
Footnote 7 Consult Academic Advisor for appropriate course
1 The Marketing Program Coordinator must approve all career electives.
2 N/A




First Year
First Semester
BUS 142
Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied.

Course Outline


 Introduction to Business
3
BUS 247
Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment, resources and objectives, cultural environment and the existing business structure.

Course Outline


 Principles of Marketing
3
BUS 141
Provides students a practical strategy for creating successful communication products used in business.


Prerequisites: BUS 113 or the equivalent


Course Outline


 Business Communications *
3
CIS 160
Provides an opportunity for the student to work with various types of software on the PC. These learning activities include MS Windows, Word Processing, Spreadsheet Design,Database Management, Internet access, and presentation program. (Repeatable 3 Times)


Prerequisites: Students must take CIS 040 or have previous HS experience


Course Outline


 Practical Software Applications *
3
  Total Semester Hours:
12
 
Second Semester
BUS 090
Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution.

Course Outline


 Principles of Retailing
3
BUS 091
Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations.

Course Outline


 Principles of Advertising
3
BUS 092
Covers the various aspects of the personal selling process including organizational buying motives, consumer behavior, approaching the customer, making the presentation, handling objections, techniques for closing the sale, and managing the salesforce.

Course Outline


 Principles of Selling
3

Career Elective 1
3
  Total Semester Hours:
12
 


Total Program Hours: 24

Academic Divisions
Submit Intent to Enroll

 

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5001 Lake Land Blvd.
Mattoon, IL 61938-9366
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